Marketing Services
“Alone, we can do so little; together, we can do so much ”
Helen Keller
Marketing Strategy
Many businesses don’t need more marketing.
They need a clearer direction.
A strategy gives you confidence about where to focus your time, what your audience actually cares about, and how all the moving parts fit together.
Rather than trying to be everywhere, we’ll identify the opportunities that will have the biggest impact and build a realistic plan around your goals.
You’ll leave with a strategy that’s practical, sustainable and tailored to your business, not a generic template.
Together we’ll explore:
* Business goals
* Ideal customers
* Brand positioning
* Customer journeys
* Content opportunities
* Organic growth opportunities
* Marketing priorities
* A clear action plan
Marketing Health Check
Sometimes you’re too close to your own business to see where the opportunities are.
A Marketing Health Check is a fresh pair of eyes.
I’ll review your website, SEO, content, customer journey and overall online presence, identifying quick wins alongside longer-term opportunities.
You’ll receive practical recommendations that you can implement yourself or we can work through together.
Perfect if you’re unsure where to begin.
Web Design
Your website shouldn’t just look beautiful.
It should make people feel confident they’ve found the right business.
I design thoughtful websites that combine clear messaging with intuitive user experience, helping visitors understand who you are, what you do and why it matters.
Every decision is rooted in your customers’ needs, from the structure of the navigation to the words on the page.
Because the best websites aren’t just attractive.
They’re easy to use, easy to find and easy to trust.
Every project is built around:
Clear messaging
User experience
SEO foundations
Mobile responsiveness
Fast performance
Flexible content management
Conversion-focused design
Organic Marketing
Organic marketing is about building visibility over time, not chasing algorithms or relying on paid ads.
Together, we’ll create a marketing ecosystem where your website, content, SEO and email marketing work together to help the right people discover your business naturally.
It’s a slower approach, but it’s sustainable. Every blog post, every page and every piece of content becomes another doorway into your business.
Whether you’re a maker, retailer or independent brand, the goal isn’t simply more traffic, it’s attracting people who genuinely connect with what you do.
This might include:
* Organic marketing strategy
* SEO
* Content planning
* Blogging
* Email marketing
* Website optimisation
* Customer journey improvements
* Analytics and reporting
Business Consultancy
Marketing doesn’t exist in isolation.
It touches every part of your business, from your customer experience and operations to your products, partnerships and future plans.
Sometimes what feels like a marketing problem is actually a positioning problem, a customer journey problem or simply a lack of time and headspace.
As someone who’s worked across marketing, retail and independent business, I offer practical consultancy that helps you step back, see the bigger picture and make confident decisions.
Whether you’re launching something new, navigating growth or feeling stuck, I’ll help you identify what’s holding your business back and where your biggest opportunities lie.
Together we’ll create a plan that’s grounded in your goals, your values and the reality of running an independent business.
“Yas has helped transform my business and I can’t recommend her enough.”
— ELLA, FOUNDER OF ELLA GRIFFEE STUDIOS
